It’s never been chicer to embrace your grey, silver and white strands – just see everyone from Andie MacDowell to Salma Hayek. But while the colour is one thing, sometimes it’s grey hair’s wiry texture that, for many of us, is the biggest bugbear. 

Melanin, which gives our strands their colour, also contributes to the strength and smoothness of our hair – so when that begins to diminish, the texture of the hair can become more brittle and wiry. Not to mention that getting older also means that scalp oil decreases, and so does the overall elasticity of our locks. So what can we do about it?  

Hydrate!

As well as utilising a hydrating shampoo and conditioner that’s rich in ingredients like argan oil, shea butter and keratin, a hair mask used once or twice a week can really help to hydrate and soften. The more moisturised the hair, the less wiry it will be.

Use Almost Everything Cream

When it comes to styling, there is no better formula for the job than our Almost Everything Cream, which can prime, smooth and target wiry areas in seconds. All you need is a pea-sized amount and your fingers.

Brazilian blowout 

A Brazilian blow dry can be a great way to reduce frizz and tame wiry hairs. The in-salon treatment involves infusing keratin into the hair, creating a softer, shinier finish in its wake. It lasts around three to four months and gradually fades out over time.