Va-va-voom blow-dries are taking centre stage this year, ushering the return of luxurious hair that’s not afraid to look a little done. One of our favourites at Hershesons is the brushed-out blowout, which takes its cues from the 1970s when voluminous, full waves were made cool by the likes of Farrah Fawcett, Diana Ross and Bianca Jagger.

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Now, they’ve been given a modern revamp. They’re less (but still a bit) fluffy, but are full of movement and have a cooler, more undone feel. Margot Robbie is a great example of someone who knows her way around a brushed-out blowout, alongside Rosie Huntington-Whiteley, Hailey Bieber and Lily Collins at the BAFTAs on Sunday. It’s a blowout, but with a natural, cool-girl touch, rather than anything too glamazon.

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Super flattering on lots of different face shapes, the brushed-out blowout works well when styled with side and middle partings, and on different hair textures too. Luke’s only warning: “You’re fighting an uphill battle if you’ve got long hair with no layers in it – waves will drop out very quickly,” he says. “Face framing and layering are important to get the look.”

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How to achieve the brushed-out blowout‌

Here are Luke’s top tips to success:

1. When the hair is either wet or dry, apply our Zhoosh Foam and/or Air Dry Spray through mid-lengths and ends, and rough dry it in using a hair dryer.
   
   
2. Wrap hair around our Medium Round Brush in small sections, moving away from the head. The idea is to use the brush like a roller – dry hair around it.
   
   
3. Clip the curls in and let them set.
   
   
4. Once they’re dry, let them out and take some Almost Everything Cream and run it through the hair, using a wide-toothed comb or vent brush to ensure the hair stays together. This creates a more uniform, collective wave, as opposed to lots of different ones.

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There you have it: a mane of big waves with beautiful movement running through it.