Dirty Blonde Hair? It’s A Thing

Sexy, dirty blonde hair colour is one of 2025’s hottest hair trends, according to our colourist, Nicole Kahlani, who has been creating the shade a lot on her clients. Inspired by Kate Moss in her indie sleaze days, as well as Sienna Miller in Layer Cake, the shade is a “slightly creamier, cool-toned colour – it's lived-in and natural.”
Super flattering on lots of skin tones, there are different shades of dirty blonde that can be adapted to you – but ultimately it’s all about how you wear it. This isn’t a trend to try if you like your hair to look perfectly polished and done, but what it does pair well with is mussed-up locks and a slightly woke-up-like-this finish. You’ll definitely need some of our Zhoosh and Air Dry Spray on hand to nail the look.
Whatever variation you choose, the process involves a scalp bleach, followed by toning and manipulation to create the desired effect. Interested? So are we. Here are some of our favourite looks to show your stylist now.