We’ll be the first to admit that true hair colour trends are something of a rarity. Beachy blonde is always in style. As is rich, glossy brunette. Variations on both themes (including bronde and chocolate balayage) come and go, and can be great if you’re looking for something more understated. Unlike that pastel trend that threatened to take hold a few years ago.

But pastels aside, hair colour looks remain pretty much consistent. So, when we say that copper tones are trending as this summer’s most in-demand hair colour – we really do mean it. Copper is warm but still feels fresh and novel, and it carries hints of the 00s/90s revival that’s so popular right now.

“Kendall Jenner has definitely been a huge influence on this trend. My other favourite reference is Mila Jojovich in the 1997 film The Fifth Element is you’re looking for more of a statement." – James S, Hair Colourist

Julianne Moore, Emma Stone, Sydney Sweeney and Amy Adams are also great references to check if you’re looking for some inspiration to take to your colourist.

While copper is commonly assumed to be a difficult colour to pull off, James believes there’s a copper tone for everyone, but warns that those with a lot of redness in their face or anyone with an olive complexion may want to go for something more understated. 

“In terms of technique, a permanent all-over tint usually works best” says James. “If this is your first entry into copper and you’re cautious about making too much of a statement, we can always begin by adding some more blended pieces via balayage and a coppery red gloss.”

The other advantage of copper tones is that they’re often more low maintenance than getting balayage or highlights. A root touch-up every six weeks should do it – particularly if you’re covering grey. If you want to keep your copper super fresh and vibrant, James recommends booking in for a gloss treatment in between appointments.

“Copper can work on everyone, but not everyone will suit the same tone, so getting expert advice in a colour consultation is essential,” he says.