We think hair products should never waste your time, money – or the planet’s resources. They should just give you Great Hair. So, we came up with a straight-talking, one-size-fits-all solution to streamline your routine.

• One-size-fits-all
• Conditions, nourishes, boosts shine
• Primes hair for styling
• Smooths frizz and tames strays
• Defines curls, texturises
• Works on all hair types 
• Makes a brilliant mask thanks to moisturising ingredients
• Smells delicious

For the ultimate in styling assistance, apply either to wet or dry hair through mid-lengths and ends to define, add texture, smooth flyaways and boost shine.

There’s a simple reason why AEC (as it's affectionately known), is able to juggle so many things: its ingredients have been specially selected by us, to deliver the results you need.

☻ Acetylated lanolin alcohol and behentrimonium chloride carry super anti-static powers and boost the condition of your hair.

☻ Meanwhile, simmondsia chinesis seed oil and cetyl acetate add a masking affect, to hydrate and smooth your lengths.

☻ Panthenol (vitamin B5) improves hair’s elasticity, making it less prone to breakage, while glycerine locks in vital moisture.

☻ Finally, hydrolized wheat protein (what great skincare refers to as phyto peptides), adds a lasting dose of hydration, then throws volume and shine in as part of the deal.

All purchases will be sent via standard mail – shipping is free of charge on orders over £40. 

Returns are accepted within 28 days of purchase.

Next Day UK Delivery is available for orders placed before 12pm Monday to Friday