Amazing stuff
I thought all the rave reviews were exaggerating but this stuff is amazing. It’s expensive, yes but hair changing.
It really does do almost everything
It’s not a hairspray. And it’s not shampoo, either. But our super smart, multi-award-winning Almost Everything Cream is pretty much everything else. It tames strays, conditions, defines curls, smooths frizz, primes your hair for styling, adds texture, boosts shine and makes a brilliant mask.
Complete the Routine
We think hair products should never waste your time, money – or the planet’s resources. They should just give you Great Hair. So, we came up with a straight-talking, one-size-fits-all solution to streamline your routine.
For the ultimate in styling assistance, apply either to wet or dry hair through mid-lengths and ends to define, add texture, smooth flyaways and boost shine.
There’s a simple reason why AEC (as it's affectionately known), is able to juggle so many things: its ingredients have been specially selected by us, to deliver the results you need.
☻ Acetylated lanolin alcohol and behentrimonium chloride carry super anti-static powers and boost the condition of your hair.
☻ Meanwhile, simmondsia chinesis seed oil and cetyl acetate add a masking affect, to hydrate and smooth your lengths.
☻ Panthenol (vitamin B5) improves hair’s elasticity, making it less prone to breakage, while glycerine locks in vital moisture.
☻ Finally, hydrolized wheat protein (what great skincare refers to as phyto peptides), adds a lasting dose of hydration, then throws volume and shine in as part of the deal.
All purchases will be sent via standard Royal Mail – UK Mainland shipping is free of charge on orders over £45.
Next Day UK Delivery is available for orders placed before 12pm Monday to Friday
Returns are accepted within 14 days of purchase.
Marie Claire Awards Winner: Best New Hair Product
Tatler Awards Winner: Best Multitasker
The Sunday Times Style Beauty Awards Nominee: Best Styling Product
SheerLuxe Beauty Awards Nominee: Best Styling Product
Harper's Bazaar Best Finishing Cream
Vogue Beauty Awards Nominee: Best Styling Product
The Sunday Times Style 49 Best Hair Products of all Time
The Times Magazine 50 Best Hair Products
The GQ Grooming Awards 2023 Winner
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