Of all the millions of hair products out there, what is it about Almost Everything Cream that makes people try it once – then wonder how they ever lived without it?

Not only has the little blue tube with the big hair impact won countless awards, but it’s beloved by Beauty Editors like Sarah Jossel and India Knight. Even Victoria Beckham is a fan, as you can see here and here.

But, why?

The truth is, we made AEC after our expert stylists got sick and tired of trying and testing other hair products that simply didn’t deliver. There were serums and shampoos, conditioners and mousses; there were hairsprays and even scalp exfoliators. We got fed up of wasting our time and money on the latest “miracle” product. 

So instead, we created something with 8 uses – for pretty much everyone. It works on fine fluffy hair. It's great on course, dull hair. It beats frizz, increases shine – and generally makes your hair behave as you want it to. It even hydrates, conditions and defines natural curls. In fact, we often hear people say they "cannot live without it", that "nothing compares", and that their "hair just keeps getting better and better over time".

Almost Everything Cream really is as good as we say it is. But you don’t need to take our word for it…

YOUR REVIEWS

★★★★★

GREAT PRODUCT
The longer I use this product the more I love it. When it was out of stock I wasn't able to find anything else that matched up to it. Great for smoothing and adding texture to my shag cut.

- Rose

★★★★★

A GOLD RUSH MOMENT
Now my hair is sleek and shiny after years trying to tame the soft white fluff my strong thick hair had become! Your Almost Everything Cream changed my world back to enjoying how I look! Now buy it for my daughter and beautiful granddaughters too.

- Catherine 

★★★★★
FABULOUS PRODUCT AND WOULD RECOMMEND TO FAMILY AND FRIENDS
I have very thick and course hair. Since using this product my hair is more manageable and is left smooth and shiny.

- Sandra

★★★★★
SELF STYLING IS EASY NOW
I used to have a blow dry every week. My hair is prone to frizz and I could not get the root lift. However since using Almost Everything Cream my self styling is easy and successful. Saving a fortune! 

- Jana  

★★★★★
LOVE IT
Always have this in the house as my son uses it too. Leaves our hair soft, shiny and my son who has curly hair has bouncy curls. 

- Sarah 

AWARDS & ACCOLADES

⟶ The Sunday Times Style 49 Best Hair Products of all Time
⟶ The Times Magazine 50 Best Hair Products
⟶ Marie Claire Best New Hair Product 2020
⟶ The Sunday Times Style Beauty Awards Nominee
⟶ Vogue Beauty Awards Nominee
⟶ Harper's Bazaar Best Finishing Cream
⟶ Tatler Best Multitasker 2021