If you spied Keira Knightley’s effortless bob at the Tods autumn/winter 2025 show in Milan a few weeks ago, it’s highly likely that you’ll have added the style to your spring hair mood board. With a lived-in finish and slightly kicked-out ends, our founder Luke was the man behind the ultra-cool style. So, how did he do it?

“I prepped Keira’s hair with a mix of Almost Everything Cream and some Zhoosh foam to create hold in her hair, add shine and defrizz,” he tells us. “Then I rough dried it from wet and smoothed out the hair underneath to create a straighter finish.” After that, he used the large curling tong attachment from the new Multi-Tasker to create some really soft, subtle waves throughout her hair. 

The pièce de résistance came in the form of that slight bend through ends – and for that, Luke used the edge of the curling iron to form the shape. After that, it was all about enhancing her texture, which he did with the help of some hairspray and Almost Everything Cream to separate the hair slightly and make it look more lived-in. 

If you have a bob too, why not give it a try?