How to achieve beautiful colour? Aside from visiting a skilled colourist (who can advise on what will best suit you, and then mix and apply the colour well), Marley Xavier – one of our colourists, who works at Hershesons Belgravia – says the foundation lies in your hair health.

“Without healthy hair, even the most beautiful colour looks dull,” he says, adding, “It’s essential to explore shades that enhance your natural features, rather than chasing trends that may not suit you.”

To ensure healthy hair, it’s important to look after it in between appointments. As well as regular haircuts to snip away split ends, try using a strengthening mask a couple of times a week, as well as laying off the heat styling as much as possible.

Our Almost Everything Cream is the ultimate multitasker – it helps protect your hair colour from heat if you are styling, while also working as a mask, primer and moisturiser. For ultimate nourishment, apply to damp hair and leave on for 20-30 minutes, then wash off.

You don’t necessarily need to go the whole hog with your colour either – over processing fragile hair, can cause unnecessary damage. Instead, says Marley, it’s all about bespoke, customised hair colour and celebrating your individuality.

“It’s all about colours that harmonise with your complexion, eye colour and personal aesthetic, and creating looks that are natural, refined and timelessly chic – think Zendaya, Jennifer Lawrence and Nicole Kidman.”