In an industry that relies on ‘collections’, ‘routines’ and selling multiple products, our mission couldn’t be more different. 

If you know us, you know that we only ever release a new product when we feel sure that it’s a game-changer that truly delivers on its promise. Which is why we’re so thrilled that Zhoosh Foam has joined Almost Everything Cream on the list of all-time beauty legends.

Zhoosh is unlike any product you’ve ever tried before. It adds oomph and volume – but has a dry finish, not like a sticky, crunchy mousse. It also absorbs oil – a bit like a dry shampoo – but leaves no white, powdery residue. It even preps hair for a smooth blow dry with effortless shape and movement. Yet it’s flexible, and will never make your hair feel stiff or overly ‘done’.

Everyone who tries it does so once – and never looks back again. It’s even just won two brand new shiny awards…

Best Volumiser at the Marie Claire UK Hair Awards 2022

“Mousse can be a little daunting to use if you’re not used to the texture — a huge foam mound to play with — but this volumiser makes building body super simple. It can be applied to wet or dry hair for an instant weightless lift from the root. “The result was absolutely beautiful, modern with a lovely finish.”
Awards judge, Adam Reed.

High end winner: Volumiser, Woman & Home Hair Awards 2022

 “This modern take on a mousse uses dry powder-foam technology that injects volume without resorting to thickeners. This means there's zero tackiness or crunch—just oomph for days. "Incredibly gripping, creating super hold and lots of oomph but still leaving hair soft to the touch."
Awards judge, Sam Burnett.

Want to get yours before it sells out?