Great product
This has so many uses and is especially good on my naturally fine and flat hair. Seals the ends, gives body and movement without weighing hair down.
It really does do almost everything
It’s not a hairspray. And it’s not shampoo, either. But our super smart, multi-award-winning Almost Everything Cream is pretty much everything else. It tames strays, conditions, defines curls, smooths frizz, primes your hair for styling, adds texture, boosts shine and makes a brilliant mask.
Complete the Routine
We think hair products should never waste your time, money – or the planet’s resources. They should just give you Great Hair. So, we came up with a straight-talking, one-size-fits-all solution to streamline your routine.
For the ultimate in styling assistance, apply either to wet or dry hair through mid-lengths and ends to define, add texture, smooth flyaways and boost shine.
There’s a simple reason why AEC (as it's affectionately known), is able to juggle so many things: its ingredients have been specially selected by us, to deliver the results you need.
☻ Acetylated lanolin alcohol and behentrimonium chloride carry super anti-static powers and boost the condition of your hair.
☻ Meanwhile, simmondsia chinesis seed oil and cetyl acetate add a masking affect, to hydrate and smooth your lengths.
☻ Panthenol (vitamin B5) improves hair’s elasticity, making it less prone to breakage, while glycerine locks in vital moisture.
☻ Finally, hydrolized wheat protein (what great skincare refers to as phyto peptides), adds a lasting dose of hydration, then throws volume and shine in as part of the deal.
All purchases will be sent via standard Royal Mail – UK Mainland shipping is free of charge on orders over £45.
Next Day UK Delivery is available for orders placed before 12pm Monday to Friday
Returns are accepted within 30 days of purchase.
Marie Claire Awards Winner: Best New Hair Product
Tatler Awards Winner: Best Multitasker
The Sunday Times Style Beauty Awards Nominee: Best Styling Product
SheerLuxe Beauty Awards Nominee: Best Styling Product
Harper's Bazaar Best Finishing Cream
Vogue Beauty Awards Nominee: Best Styling Product
The Sunday Times Style 49 Best Hair Products of all Time
The Times Magazine 50 Best Hair Products
The GQ Grooming Awards 2023 Winner
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