What are the coolest hair colours to try in 2024? We asked three of our most in-demand colourists in the salon to reveal all. Here they are…

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Velveteen shimmer

“Inspired by the rich shades of autumn and winter, velveteen-coloured hair is deep, rich, tonal and has a slight shimmer which makes it look ultra luxe. Because it’s a finish rather than a specific colour, it can be adapted to every colour, from light blonde to deep brunette – and we paint bespoke colour for each client, completing with a high-shine gloss.”

– Maxine, Hershesons Fitzrovia

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Linen blonde

“Linen blonde is 2024’s biggest colour trend! It’s all about creating healthy, blonde hair and embracing (and enhancing) the natural golden and beige tones in the hair. It’s warm, healthy and gorgeous – I’m obsessed!”

– Hannah, Hershesons Belgravia

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Maroon red

‌“The red hair trend isn’t going anywhere for 2024. Evolving from copper and burnished red tones to maroon reds and glossy, bright reds, Dua Lipa is the perfect pin-up for the look right now.”

– Hannah, Hershesons Belgravia

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Maple butter blonde

‌“A delicious warm – but not too warm – colour, maple butter blonde features flaxen, caramel and honey shades. A sun-kissed shade with a glossy finish, Rihanna just experimented the look – and Beyoncé has long been a fan.”

– Marley, Hershesons Belgravia

Expensive brunette

‌“When Hailey Bieber grew out her signature blonde hair in favour of her natural shade of chestnut brown, it was the start of a big trend towards multidimensional brunettes. The key to making the look work is harnessing the subtle warm undertones in the hair and enhancing them for an expensive finish.”

– Hannah, Hershesons Belgravia