Think air drying isn’t for you? Think again. Even if you’re reluctant to try it for fear your hair will end up a frizzy, shapeless mess, we know that done right, air drying can give your style the extra oomph and ease – all without heat or endless hours of styling. 

“Many people get stuck in a rut of blow drying every day. But, come summer, when weather is warmer, air drying is not only a great way to save time – but by having the right techniques at your fingertips, you’ll be surprised at just how good your hair looks in minutes.”

– Luke Hersheson

WHAT DO WE MEAN BY AIR DRYING?

Firstly, air drying is a lot more than simply not blow drying your hair. It’s about using the right products and techniques in a way that works in sync with your hair to bring out the best in it. This means that you don’t end up with s style that’s frizzy or shapeless or just a bit ‘meh’; you end up fulfilling your hair’s natural potential, so it looks better than ever.

1. YOU GET GREAT MOVEMENT

When you blow dry your hair regularly, it’s easy to overlook your hair’s natural movement and texture. Many of us have a hint of wave that comes out when we’re on holiday and spend time in the sea. Or we have great natural curls, but send out lives straightening the hell out of them. By arming yourself with a few different air drying methods, you can identify and enhance your hair’s natural wave or movement, so your look feels more natural and effortless.

2. YOU SAVE TIME

While a Great Blow Dry is nice sometimes (especially in winter when it’s colder and rainier, and you don’t want to go outside with wet hair), air drying can achieve an amazing result – but in a fraction of the time. Simply to get to know the right products for your hair type, learn how to layer and apply them – and you’ll be good to go in minutes.

3. YOU HAIR GETS HEALTHIER

The Great Hairdryer was built to work fast and minimize damage. That said, it never hurts to give your hair a break from heat styling all together. Summer is a great time to do this, especially if your hair is exposed to more sunlight, sea, sand and chlorine on holiday. Looking after your hair in summer will pay dividends all winter long.

4. YOU SAVE MONEY

We believe that getting Great Hair should be simple and achievable in a streamlined way. Which means you don’t need endless products to do so. Our new Air Dry Spray gives you that naturally tousled, beachy movement of being on holiday – but without any heat, or the crunch and stickiness that comes with traditional beach sprays. It works even better when you pair it with Almost Everything Cream, which forms the foundation of your look and primes your hair to remain frizz–free all day. Pop these clips in while you wait for the rest of your hair to air dry, and they’ll give you effortless face–faming shape too